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It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.

Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.