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Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just… Continued

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.