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Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.