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A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.