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Hormel Foods kept "green" top-of-mind with its employees through its annual CR report for stakeholders and an engaging communications program which featured a Twitter contest challenging participants’ knowledge of the company’s sustainability practices.

McCown & Co. president Ashley McCown prescribes three steps for Roger Clemens to help revive his reputation in the court of public opinion leading up to his next trial.

Winner: Cone Inc. and Jiffy Lube International – 2010 Maintenance Partners for Life In making the connection between maintaining heart health and vehicle health, this cause marketing campaign had seen tremendous success in its first… Continued

McCown & Co. president Ashley McCown prescribes three steps for Roger Clemens to help revive his reputation in the court of public opinion leading up to his next trial.

MWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content.

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.