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In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!.

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA.

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.