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Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.