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While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

There are five key questions to ask to determine if you are measuring your social media activity effectively.

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.