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Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.

In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.

A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.