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To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.