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Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

A glitch on Facebook revealed users’ photos that were meant to be hidden from view.

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.