Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.
Stories by Gordon G. Andrew
What PR Can Do to Earn a Seat at the Senior Management Table
January 20th, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.
Why PR Is Often Missing at the Senior Management Table
January 3rd, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.
Why PR Is Often Missing at the Senior Management Table
January 3rd, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.
Let’s Stop Focusing on the ROI of Public Relations
December 12th, 2011 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.
Let’s Stop Focusing on the ROI of Public Relations
December 12th, 2011 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.