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A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."

When Kelly Kalmar wasn’t volunteering to help the city of Pittsburgh win the bid to be the 2012 host city of the One Young World global youth leadership summit, a Euro RSCG initiative, she was… Continued

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."

Brian Conway has helped lead the charge in increasing client American Airlines’ listening and engagement efforts with its customers. This drive extends to social media as AA used Twitter to help a concerned flyer receive… Continued

The staff at Linhart PR surely appreciates the monthly chat ’n’ chew breakfasts with senior management and the weekly Beer Friday gatherings, but few things show appreciation like fair compensation. In its annual employee satisfaction… Continued

Winner: Phil Zimmerman Senior Publicist, Jeopardy!/CBS Television Distribution Answer: This man vs. machine TV event became one of Jeopardy!’s most publicized events in its 27-year history. Question: What is Jeopardy! The IBM Challenge. Phil Zimmerman’s… Continued

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.