Topics

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.