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Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.