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â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

There are five key questions to ask to determine if you are measuring your social media activity effectively.

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."

The staff at Linhart PR surely appreciates the monthly chat ’n’ chew breakfasts with senior management and the weekly Beer Friday gatherings, but few things show appreciation like fair compensation. In its annual employee satisfaction… Continued