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Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers.

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.