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According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

For nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online…

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.