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PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.