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Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank.

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.