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March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives.

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.