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Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank.

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?

In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.