Messaging

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

If your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.

Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.

PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.

B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.