Messaging

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Tyson Foods’ Messaging Goals Unclear in Full-Page NYT Advertorial

April 27th, 2020 by

While the beginning of the COVID-19 crisis in America resulted in empty toilet paper shelves, Tyson Foods may have unofficially announced the second wave of panic buying—chicken and meat products.  The chicken producer chose to… Continued

Shake Shack Clearly Communicates Why It Returned Government Loan

April 20th, 2020 by

Burger chain Shake Shack announced today it will return $10 million it received from the Paycheck Protection Program (PPP). The $349 billion federal program allowed small businesses to apply for relief during the COVID-19 crisis.… Continued

Mixed Messages on Coronavirus Return

March 31st, 2020 by

Sunday evening, many communicators breathed easier. The federal government aligned its message on coronavirus.

President Aligns Messaging with Scientists

March 29th, 2020 by

Both the president and his task force presented a united message on the potential severity of the novel coronavirus.

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Coronovirus is a Communications Issue and Messages Aren’t Resonating

March 23rd, 2020 by

There was good news and bad news this past weekend. The good news is that most people are heeding health best practices that communicators are broadcasting in a variety of ways (hand washing, distancing, remaining home etc). Unfortunately, a significant number of people in globally are ignoring these health communications. Assigning blame is not the issue. Getting nearly universal acceptance is.