Messaging

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Elon Musk on SNL set, dressed in all black.

Twitter Properly Announces Controversial Musk Board Appointment

April 5th, 2022 by

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Communication Lessons from the Fog of Russia’s War in Ukraine

March 22nd, 2022 by

Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.

Communicators Can Help Reduce Misuse of Mental Health Terms

March 9th, 2022 by

A small upside of the pandemic is that appreciation for the importance of mental health has risen. Communicators can help ease an unintended consequence.

Ukrainian President Zelenskyy speaks at podium

Zelenskyy, Ukraine Winning War of Information, PR

March 2nd, 2022 by

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

Protecting Your Firm’s Exposure to Statements of Fact vs. Opinion

February 1st, 2022 by

PR firms are exposed to legal action when they disseminate false claims on behalf of companies they represent. Here’s what you should know.

Speed and Accuracy: An Unusual Moment Prompts PR Changes

January 28th, 2022 by

With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

CBS and Elio’s Cleanly Elude Brian Williams and Sarah Palin Incidents

January 25th, 2022 by

How should communicators respond when sensitive personnel issues leak? Incidents with Brian Williams and Sarah Palin offer insights.

linkedin live screenshot

[VIDEO] PRNEWS Talks Cannabis Communications with Samantha Qualls of Marino PR

January 13th, 2022 by

PRNEWS welcomed Samantha Qualls, vice president, Marino PR. We discussed how PR is approaching cannabis messaging and education as legalization becomes more widespread.

Man holds up a COVID rapid test

Rapid Test Insurance Coverage Pulls Communicators to the Front Lines

January 11th, 2022 by

And while this seems like a good idea in theory, questions will and have emerged regarding COVID rapid test coverage. Questions that front-line communicators will be responsible for answering.

With Information Changing Rapidly, Flexibility and Authenticity Remain Paramount for Healthcare Communication

January 4th, 2022 by

This interview with Jennifer Gallo, a newly minted EVP, client engagement and business development, Evoke KYNE, was conducted in late December as the country was beginning to deal with the Omicron variant. She prescribes flexibility for fellow communicators, as they struggle with return-to-work messages. In addition, she urges prompt messaging and transparency. She also shares tips about ‘translating’ complicated health and science information for non-scientists.