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How To Make Your Newsletters Stand Out

April 19th, 2023 by

While it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.

Aligning Your B2B PR Strategy to Drive Sales

April 17th, 2023 by

If you want to make sure your comms team is efficiently helping to drive business sales objectives today, there are three core things that they should be doing.

this week's PR news roundup includes the Army ousting Jonathan Majors, an examination of an open letter to half AI development and supporting Transgender Visibility Day

PR Roundup: Army Pivots, Calls to Pause AI Dev and Celebrating Transgender Visibility

March 30th, 2023 by

PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.

3D rendering of a calendar with the date of April 1st in detail.

April Fools’: Mistakes to Avoid and Tips for Brand Success

March 28th, 2023 by

Brands should keep in mind these important do’s and don’ts for April Fools’ Day.

Ford Explorer Men's Edition commercial released in honor of women auto innovators

PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst Deflects

March 16th, 2023 by

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

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Considerations for Launching a Specialty Practice

March 9th, 2023 by

One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice. 

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Speak First or Forever Lose your Crisis Message

March 6th, 2023 by

In this issue of Image Patrol, we examine the responses from Norfolk Southern and Microsoft after their respective crises.

Gen Z on phones

New Ways of Reaching Gen Z

March 6th, 2023 by

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

Data Roundup: Super Bowl Hits, Corporate Reputation Messaging and Influencer Stats

March 1st, 2023 by

In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.

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One Year In, Lessons Learned on the Ukrainian PR Playbook

February 24th, 2023 by

Key players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.