Messaging

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Veteran PR Pro’s Guidance: Write Persuasively, Learn Continually, Digest But Don’t Always React

June 27th, 2022 by

The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

Storytelling, Data and Personalization Help Debt-Forgiving Group Gain Notice

June 6th, 2022 by

It’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued

Keep on Communicating and Listening During the Economic ‘Hurricane’

June 2nd, 2022 by

[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued

pint of Walmart's Juneteenth Ice Cream was not well-received by the public

What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle

June 1st, 2022 by

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

[VIDEO] PRNEWS Talks with Ben Finzel, RENEWPR About LGBTQ+ Centered PR

June 1st, 2022 by

PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued

Gov. Kemp and Hyundai Spark Successful PR Partnership

May 24th, 2022 by

Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued

A New Netflix Series Offers Insight for Improving LGBT Content

May 16th, 2022 by

Brands have tried to include the LGBT community in content they create. Too often it’s not inclusive and inauthentic. We offer tips for improvement.

Consumers are stressed about the current financial market.

Financial Industry Free Fall Engages the Communicators’ Cavalry

May 10th, 2022 by

Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients. 

Many people are opting out of Mother's Day emails due to trauma.

Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing

May 5th, 2022 by

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

Should PR Pros Think Like Futurists During This Uncertain Time?

May 3rd, 2022 by

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.