Messaging

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs. 

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

Securing speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching. 

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.

If you wonder whether you’re quite up to speed on modern exec comms, there’s a good reason—and a few clear steps to take.

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

Emotions are raw in a crisis, and even well-meaning but standard statements can be misinterpreted by victims and other stakeholders. Don’t create additional issues by failing to give these communications the attention they deserve.

PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.

This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?