This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
Messaging
From Box Scores to Brand Love: How to Turn Sports Data Into Storytelling
July 2nd, 2025 by Anthony StormOn social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.
Full Court Press: Public Relations Takeaways from Netflix’s ‘Running Point’
June 27th, 2025 by Courtney Moed and Bailey IrelanHere are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
June 26th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.
A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
June 25th, 2025 by Selina Rashid Khan[Editor’s Note: Democratic candidate for New York City Mayor, Zohran Mamdani, won the New York Mayoral Election on Nov. 4, 2025.] Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means… Continued
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
June 12th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration
June 11th, 2025 by Lori HallowellAs a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release.… Continued
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
June 5th, 2025 by Nicole SchumanThis week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
When Symbolism Speaks: Strategic Messaging Behind King Charles’ Visit to Canada
May 30th, 2025 by Nicole TideiWhen King Charles III addressed Canada’s Parliament in May, the moment may have seemed ceremonial, even routine. But for communications professionals, it offered a masterclass in soft power and symbolic messaging.
Getting Memorial Day Messaging Right
May 23rd, 2025 by Michael CurtisFor those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.