Messaging

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PR Roundup: Economic Blackout, AI Improving, Oscars on Social

February 27th, 2025 by

This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.

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The Communicator’s Role in an Anti-Expert Era

February 26th, 2025 by

Health communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers.

PR pro Brennan Nevada Johnson talks DEI communications with PRNEWS

PRNEWS Live: Safeguarding DEI Communications

February 25th, 2025 by

PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

Ensuring Workplace Inclusivity through Diverse Hiring Practices for All Employees and Families

How To Tackle Successful DEI PR Amidst Political Pushback

February 21st, 2025 by

In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.

Kendrick Lamar and his dancers form in the shape of the American Flag at the 2005 Super Bowl halftime show

Kendrick Lamar and The Power of Performance Communication

February 14th, 2025 by

For PR professionals, Kendrick Lamar’s Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies.

How to Help your CEO Talk Like a Human

February 12th, 2025 by

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

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How TikTok’s Disappearance Became a PR Masterclass

February 5th, 2025 by

In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

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Super Bowl Brands Embrace Multi-Platform Campaigns

February 4th, 2025 by

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

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B2B Branding Trends: Balancing Human Connection with AI Innovation

January 27th, 2025 by

The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

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PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics

January 24th, 2025 by

Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.