This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.
Messaging


The Communicator’s Role in an Anti-Expert Era
February 26th, 2025 by Jennifer HahnHealth communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers.

PRNEWS Live: Safeguarding DEI Communications
February 25th, 2025 by Nicole SchumanPRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

How To Tackle Successful DEI PR Amidst Political Pushback
February 21st, 2025 by Brennan Nevada JohnsonIn honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.

Kendrick Lamar and The Power of Performance Communication
February 14th, 2025 by Selina Rashid KhanFor PR professionals, Kendrick Lamar’s Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies.

How to Help your CEO Talk Like a Human
February 12th, 2025 by Case ButtonThe vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

How TikTok’s Disappearance Became a PR Masterclass
February 5th, 2025 by Natalie SevertIn a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

Super Bowl Brands Embrace Multi-Platform Campaigns
February 4th, 2025 by PRNEWSFor some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

B2B Branding Trends: Balancing Human Connection with AI Innovation
January 27th, 2025 by Matt SmithThe constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics
January 24th, 2025 by Arthur SolomonCreating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.