Messaging

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.

On LinkedIn, job postings that mention “storyteller” have doubled over the last year.

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.

When it’s good, AI can improve our processes, like how a calculator spares us the need to write out long division. But speeding up your math means nothing if you still can’t balance your checkbook.

From The Devil Wears Prada 2’s curated brand blitz to Meta’s attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don’t think they are.

The more that thought leadership becomes solely a tool of self-promotion, the less vital it becomes.

PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.

Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.