Burger chain Shake Shack announced today it will return $10 million it received from the Paycheck Protection Program (PPP). The $349 billion federal program allowed small businesses to apply for relief during the COVID-19 crisis.… Continued
Messaging
Mixed Messages on Coronavirus Return
March 31st, 2020 by Seth ArensteinSunday evening, many communicators breathed easier. The federal government aligned its message on coronavirus.
President Aligns Messaging with Scientists
March 29th, 2020 by Seth ArensteinBoth the president and his task force presented a united message on the potential severity of the novel coronavirus.
Coronovirus is a Communications Issue and Messages Aren’t Resonating
March 23rd, 2020 by Seth ArensteinThere was good news and bad news this past weekend. The good news is that most people are heeding health best practices that communicators are broadcasting in a variety of ways (hand washing, distancing, remaining home etc). Unfortunately, a significant number of people in globally are ignoring these health communications. Assigning blame is not the issue. Getting nearly universal acceptance is.