Messaging

They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.

The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.