Media Training

Greg Galant, CEO of Muck Rack appears on PRNEWS Live to talk about the relationship between CEOS and PR

[VIDEO] PRNEWS Live: Developing a Better Relationship between CEOs and PR Team

January 16th, 2024 by

Join PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.

9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit

December 6th, 2023 by

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

Hand holding a microphone conducting a business interview or press conference

How To Protect Your Client From Headline-Seeking Reporters

October 10th, 2023 by

Consider these lessons learned when preparing your client for an interview with reporters.

Jann Wenner, co-founder of Rolling Stone magazine, fell from grace during a bad interview. Media training could have saved his image.

Wenner Crisis Shows the Power and Limits of Media Training

September 25th, 2023 by

Communicators can learn from Jann Wenner’s fall from grace. Clearly, media interviews and high-profile public speaking opportunities can have real consequences for public image.

Milwaukee's fiserv forum

Strategic Comms Lessons from the GOP Debate

August 24th, 2023 by

Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.

Rocket sketch drawing with crumpled blue paper ball on chalkboard.

Tips for Emerging from Stealth Mode

July 10th, 2023 by

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

A man is trying to interview another man who is pushing him away, and yelling into a phone, in an attempt to go rogue from the original message

What to Do When Your Client Goes Rogue

June 13th, 2023 by

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

CBS Miami reporter Samantha Rivera pushes a rowdy fan out of the camera shot at the end of the Panthers Golden Knights Stanley Cup playoffs Game 2

Don’t Let Anyone Hijack Your Message

June 13th, 2023 by

Our author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.

Interview with a famous person. Television or internet broadcast where a journalist talks to a celebrity. Vector illustration in flat style

What You Didn’t Learn in Class: How to Prep Clients For an Interview

May 2nd, 2023 by

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

Podium lectern with two microphones and United States flag in baackground

Communications Lessons from the State of the Union

February 13th, 2023 by

Many American companies could learn a few things from how President Joe Biden responded during his State of the Union.