Media Training

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TurboTax display in a store in South San Francisco Bay Area; TurboTax is an American tax preparation software package offered by Intuit Inc.

Media Training and Intuit’s Communications Disaster

October 29th, 2024 by

The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.

PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate

October 16th, 2024 by

There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.

- Twitter new logo X. Twitter changed app logo with X. Twitter news. X new social media.

PR Roundup: X on the Decline, Harris’s Face Off, Call for Presentations

September 12th, 2024 by

This week’s PR Roundup looks at a new study showing the brand decline of X (formerly known as Twitter), presidential debate facial expressions gone viral, and an opportunity for communicators to share their smarts with the Institute for Public Relations.

Republican vs. Democrat Rivalry Captured: Kamala Harris and Donald Trump Papercut Silhouettes in Presidential Election Colors

Presidential Debate Offers Valuable Lessons in Presentation Planning

September 12th, 2024 by

Communicators know that success in any communications activity, even a presidential debate, depends on having a sound strategy to start. You need clear goals and objectives, tactics to support them, the flexibility to adapt in the moment and a vision of what represents success at the end.

Empty American presidential podium with a microphone against a white background, symbolizing public speaking, conferences, or political events

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

August 22nd, 2024 by

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports

August 22nd, 2024 by

PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.

Female podcaster in headphones interviewing man guest using microphone and laptop, writing in notebook, smiling, recording and broadcasting audio podcast in studio. Content creator, blogging

What Makes a Great Podcast Guest: Storytelling Through Audio

August 19th, 2024 by

Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand. 

Steve Nedoroscik at the Olympics

Top Tips: PR Advice for Overnight Sensations

August 2nd, 2024 by

For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.

Lessons From the Political Campaign Trail for All PR Pros

August 1st, 2024 by

Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.

follow these tips to make your PR presentation golden

5 Gold Medal Tips to Make You a Top PR Presenter

July 2nd, 2024 by

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.