The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.
Media Training
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
October 16th, 2024 by Isabelle DienstagThere is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
PR Roundup: X on the Decline, Harris’s Face Off, Call for Presentations
September 12th, 2024 by Nicole SchumanThis week’s PR Roundup looks at a new study showing the brand decline of X (formerly known as Twitter), presidential debate facial expressions gone viral, and an opportunity for communicators to share their smarts with the Institute for Public Relations.
Presidential Debate Offers Valuable Lessons in Presentation Planning
September 12th, 2024 by Larry ParnellCommunicators know that success in any communications activity, even a presidential debate, depends on having a sound strategy to start. You need clear goals and objectives, tactics to support them, the flexibility to adapt in the moment and a vision of what represents success at the end.
PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.
August 22nd, 2024 by Nicole SchumanPR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president.
Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports
August 22nd, 2024 by Arthur SolomonPR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.
What Makes a Great Podcast Guest: Storytelling Through Audio
August 19th, 2024 by Dave PurdyEffectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.
Top Tips: PR Advice for Overnight Sensations
August 2nd, 2024 by Nicole SchumanFor this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.
Lessons From the Political Campaign Trail for All PR Pros
August 1st, 2024 by Arthur SolomonMost PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.
5 Gold Medal Tips to Make You a Top PR Presenter
July 2nd, 2024 by Katie LundyBy incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.