The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.
Media Relations
PR Insider: 7 Types of Content Reporters Want in a Press Release
September 5th, 2014 by Serena Ehrlich‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
NFL’s New Domestic Violence Policy: From Bad PR, a Second Try
August 29th, 2014 by Richard BrownellThe NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
5 Mistakes That Guarantee a Journalist Will Never Talk to You Again
August 27th, 2014 by Mark RenfreeWhether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success.
The Ice Bucket Challenge: PR Takeaways From a Sensation
August 25th, 2014 by PRNEWSNearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
4 Tips for Effective Integrated Marketing Messages
August 20th, 2014 byPositioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.
8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content
August 18th, 2014 by Steve GoldsteinIf you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.
PR Insider: Learning Effective Communications from Military Practices
August 18th, 2014 by Mina JasarevicCivilian organizations and corporate brands can learn helpful tips from military communications practices.
PR Effort Looks to Put a Stop to Texting While Driving
August 18th, 2014 by PRNEWSSherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.
Map Out Your Messaging Strategies in a Changing Culture
August 18th, 2014 by PRNEWSWhether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.