Media Relations

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.

Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.