Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt.
Media Relations
3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR
January 7th, 2015 by Steve Goldstein15 Easy Changes to Transform Your Career this Year
January 5th, 2015 by Diane SchwartzForget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to… Continued
Visual, Mobile Issues Confront Communicators in 2015
January 5th, 2015 by PRNEWSAs they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.
7 Essential Elements of Effective PR Writing
December 31st, 2014 by Andrew HindesIn today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out.
4 of the Best PR Stories in 2014
December 31st, 2014 by Matthew SchwartzThe PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.
Sony Releases The Interview Amidst Muddled Messaging
December 24th, 2014 by Richard BrownellThe Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique
December 22nd, 2014 bySuccessfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.
Case Study: Campaign Debunks Misperceptions about Public Housing
December 22nd, 2014 by PRNEWSHAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.
Sony Struggles to Respond to a Fast-Changing PR Nightmare
December 17th, 2014 by Matthew SchwartzThe Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
5 of the Worst PR Scandals of 2014
December 16th, 2014 by Matthew SchwartzLike the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.