Media Relations

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it’s imcumbent upon you to do so,"] says Michael… Continued

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station.… Continued

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle.… Continued

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis… Continued

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued

The concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued

If you are representing a client or are with a company that wants to alter a negative public perception based on outdated information, you’ll need to follow these best practices, says AISI’s communications VP, Nancy… Continued

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

Most media people have policies against receiving gifts.  But there is one gift that all of them welcome: a great story idea. Great stories get attention and can lead to promotions, awards and prestige.  That’s… Continued