Increasing awareness of your client (especially in a highly commoditized industry) within a niche vertical can be challenging. Brownstein Group was tasked with establishing Graham Co.’s healthcare division as a group of healthcare industry professionals, not merely insurance brokers who specialize in healthcare.
Media Relations
Curtain Rising for PR to Produce Bolder Events
February 23rd, 2015 by PRNEWSDespite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations.
Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate
February 20th, 2015 byAs the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight.
Storytelling: Key to Engaging Investors
February 16th, 2015 by Rob BerickBy consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.
My ‘Pivotal Moment’
February 16th, 2015 by Liz Kaplow“The principle that has guided me over my career is a belief in developing meaningful relationships.”
5 Steps to Building Smarter PR Campaigns
February 13th, 2015 by Mark RenfreeThe right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.
Remembering David Carr: 3 Great Columns
February 13th, 2015 by Steve GoldsteinFor anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.
5 Tips for Crafting a Successful Email Pitch
February 10th, 2015 by Richard BrownellWhen pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.
Vox and BuzzFeed Interviews With Obama Show Changing Nature of Media Relations
February 9th, 2015 by Matthew SchwartzAs millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation.
Marketers to Tap Journalists for Content
February 9th, 2015 by PRNEWSAs companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.