Media Relations

A ‘how to’ on creating a press kit that can impress editors and journalists.

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

The Friday news dump has turned into a match ready to light your worst news on fire.

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

Oftentimes, reaching everyday people does not mean the front page of The Washington Post; instead, it means local news and local radio, and it means empowering local voices.

Consider these lessons learned when preparing your client for an interview with reporters.

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.