That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.
Media Relations


Have a Happy National ‘Hug a Newsperson’ Day, But Skip the Hug
April 4th, 2025 by Lindsey BradshawNational Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.

When Making Your Pitch, Here’s What Journalists Value Most
April 2nd, 2025 by Matt PetterutoThere are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

Navigating Layoff Communication—With or Without a Plan
March 26th, 2025 by Lindsey BradshawDownsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
March 20th, 2025 by Nicole SchumanThis week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

Your CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually Want to Hear From
March 19th, 2025 by Katie SuitersData from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.

SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists
March 17th, 2025 by Lana McGilvraySXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.

Indeed’s VP, Corporate Comms, on Top Use Cases for Generative AI
March 17th, 2025 by PRNEWSAt PRNEWS’ March 25 online training workshop, Artificial Intelligence for PR, attendees will learn best practices for pitching media using generative AI, how to use the latest tools for deep research, top AI use cases for PR professionals, how to protect organizations from AI threats, and much more. Following is a conversation with one of our panelists, Scott Dobroski, VP, Corporate Communications at Indeed, on best practices for using AI when pitching media.

Local Media is Often Overlooked: Learning from Sports PR
March 12th, 2025 by Mike AdornoWhile local media audiences may be smaller, tailored messaging allows for deeper engagement, enabling niche audiences to connect in ways that mainstream media often cannot.

Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact
March 5th, 2025 by Ariane LovellDr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.