Good news and bad news. One of the most anticipated events of the year, SXSW, begins today in Austin, Texas. Yet with thousands of brands from all over the world descending on the festival, how can your brand break through with it narrative? Neuroscience and deep research might hold the answers, argues 5WPR EVP Matthew Caiola.
With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.
A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.
While technology and tactics have driven the evolution of the press release, perhaps the practice has been affected most by the way news is gathered and the way journalists and consumers process information: quickly and constantly. Here are some of the biggest changes and new considerations when engaging in the craft of press release writing.
We know newsrooms are shrinking, but what about the media ecosystem? A study from AirPR shows it’s growing. There were more publications in 2018 than in 2017. And the number of articles published also grew last year vs 2017. Journalists on average published 78 percent more articles in 2018, though word counts declined. Most of the growth in publications and articles came from so-called tier 3 publications. These publications might work well for brands.
How can a brand or organization communicator generate positive media coverage when reporters gravitate toward bad stories? This case study offers an example of how a communications team at a jail overcame that issue. And the resulting story continues to generate additional positive coverage.
Prior to PR News’ Media Relations Conference in December, PR News and partner PublicRelay, a media monitoring and analytics firm, convened a Communications Leadership
You can now find and reach almost anyone through social media, making it a quick and easy way to pitch. But should you? Likely, you’ll succeed only if you’re working on an important story that’s on a journalist’s beat. Here are some tips for getting it right.
Maintaining valid influencer relationships for your brand will only continue to be a crucial media relations strategy in 2019. But in this time of bots and paid followers on social, what’s the best way to make sure those relationships are on the level? How do you know you’re working with an influencer whose digital persona, and engaged followers, are legit?
We asked some influencer marketing experts to find out.
Here at PR News, media relations is a daily focus. It’s not just one of the key beats that we report on and program events around—our media relations content also provides an opportunity for the rare conversation between editorial and comms, two different sides of the same media coin. That’s why we host our annual Media Relations Conference in D.C. every December. Here are some of the key takeaway’s from last month’s show at the historic National Press Club.