Media Relations

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Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

March 7th, 2012 by

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.

Digital Media Radically Transforming Marcom Process

March 6th, 2012 by

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

Tip Sheet: How to Choose a Monitoring & Measurement Firm

March 5th, 2012 by

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

Going Long Term: 4 Tips for Sustaining a PR Campaign

February 29th, 2012 by

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

February 28th, 2012 by

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?

Allred’s E-Mail Mistake Does Damage to Reputation

February 27th, 2012 by

By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue.

Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

February 24th, 2012 by

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.

Sponsorship Measurement: 4 Ways to Prove Positive ROI

February 24th, 2012 by

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals.

How to Improve Press Release Search and Readability

February 22nd, 2012 by

PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.

Former Times Chief’s New Gig Further Blurs Media/PR Divide

February 22nd, 2012 by

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.