Media Relations

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued