Media Relations

Winner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact,… Continued

Winner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued

On Tuesday October 15, Bruce Kasanoff, managing director at Now Possible, took the stage at the 2013 PR News’ Platinum PR Awards. In his keynote, Kasanoff enlightened a packed room full of PR pros what three words can transform their careers.

As the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits.

This year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve

Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them.

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.

Last week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the… Continued

In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations