We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.
Measurement
How to Create Content That’s Data Informed, Not Data Driven
October 5th, 2015 by Mark RenfreeWhen it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.
Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?
October 1st, 2015 by Steve GoldsteinThanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.
How to Turn ‘Nice to Know Data’ Into Actionable Insights
September 25th, 2015 by Richard BrownellKnowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery.
Use These 6 Metrics for an Unbeatable SEO Strategy
September 23rd, 2015 by Mark RenfreeWhile everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled… Continued
How Strategic Communications Drives Business Outcomes
September 16th, 2015 by Jennifer RisiA well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources
September 14th, 2015 by BY DR. IWAN JENKINS, PRESIDENT, RIOT POINT RESEARCH CORPORATIONIn their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
How to Launch and Develop Multi-Platform Audience Campaigns
September 2nd, 2015 by Seth ArensteinTo ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.