Measurement

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.

You need to see both the forest and the trees when it comes to knowing what you want.

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued

Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]