Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued
Internal Communication
PR Professionals as Leading Entrepreneurs
February 5th, 2016 by Courtney LukitschPR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.
Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles
February 4th, 2016 by Margarita PekerBroad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.
9 Rules for Working With Senior Management
January 26th, 2016 by Ian James WrightYou and your bosses need to be valuable resources to each other. Know how to communicate with them.
5 Ways to Build Better Coexistence Between Millennials and Managers
January 25th, 2016 by Heather Harder, Past President, PRSSAIt’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.
PR Lessons From Oscars and Apple Diversity Stories
January 19th, 2016 by Seth ArensteinWith diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom
January 18th, 2016 by Seth ArensteinThe lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.
How PayPal and Its Agency Engaged Employees to Increase Revenue
January 15th, 2016 by Mark RenfreeTo turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.
5 PR Lessons From the Golden Globes
January 11th, 2016 by Seth ArensteinDespite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.
Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings
January 11th, 2016 by PRNEWSInternal communications and employee engagement become hot topics whenever communicators talk shop.