It may seem like conversations on social media couldn’t possibly get more polarized. But in the face of a pandemic and plummeting economy, during an election year no less, brands continue to find themselves caught in the middle of hot-button issues, forced to choose sides on topics previously thought to be outside their wheelhouse. As they address the possibility of employees going rogue on social, communicators should find recourse in the law, internal policy and strategy.
Internal Communication
88% of PR Pros See Industry Rebounding After Pandemic
June 22nd, 2020 by Seth ArensteinA new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
A Communicator’s Guide to Reopening The Office
June 18th, 2020 by Seth ArensteinAs brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.
It’s Time for a Communication Reset
June 16th, 2020 by Stephen BonsignoreThose helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.
The Complexity of Brands Taking a Stand at This Time
June 10th, 2020 by Seth ArensteinCommunicators and the companies they represent are wrestling with what to communicate, if anything, about diversity and inclusion. In the end, the best response seems to be the authentic one, interviews with PR pros indicate.
Media Resignations Provide Opportunities for More Diverse Leadership
June 8th, 2020 by Nicole SchumanAs companies look at addressing their D&I issues, one place to start may be who should fill the shoes of those replaced. Particularly in media, no one can leave a prestigious editorial leadership position gaping for long, as news never stops. However, who and how you choose to replace can have a long-term impact on any organization.
Internal Communication Shows Support for Protest Movement
June 8th, 2020 by Nicole SchumanMany employees have received or will receive statements from senior management detailing the company’s stance on supporting diversity and the Black Lives Matter protests. The PR community knows the power of communication and what words and messages represent. We look at how some companies and trade groups are shaping internal communication at this moment.
Mixed Bag: 88% Bullish on PR Returning to Size After Pandemic, but 70% Concerned about Future
June 2nd, 2020 by Seth ArensteinOur latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.
NYSE Chief’s Reopening Message as Bullish as the Market
May 26th, 2020 by Seth ArensteinThere’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.
Diversity and Inclusion Remain Essential During the Pandemic
May 26th, 2020 by Angela Chitkara and Soon Mee KimIn the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”