Digital & Technology

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Social listening doesn’t cut it. Audience intelligence is replacing it.

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.