Digital & Technology

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.

It just got a whole lot easier for consumers to search for products on Pinterest.

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.

Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued

Winner: ExxonMobil – Be An Engineer Campaign The overall objective of the ExxonMobil – Be An Engineer (BAE) Campaign was to celebrate the 'E' in STEM—i.e., shine a light on the “engineering” aspect in the… Continued

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued