Digital & Technology

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.

If your boss tells you to make a viral video that appeals to everyone, please have them read this.

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.