Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement. Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just
Digital & Technology
Keys to Gaining Customers’ Trust Online
June 15th, 2009 by PRNEWSThe social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued
Join the Rest of the Company: Automate PR and Share
June 8th, 2009 by Chris JohnsonPublic Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or… Continued
Best Practices for Using Web Video in Employee Communications
May 4th, 2009 by PRNEWS1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and… Continued
Domino’s YouTube Crisis Response: Interview with Tim McIntyre
April 27th, 2009 by Mike SmithCrisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube,… Continued
Using PR to Boost SEO
April 20th, 2009 by Becky Sheetz-RunkleUsing public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential… Continued
How To…Re-Brand/Redesign a Corporate Web Site
April 9th, 2009 by PRNEWSAt exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America.
Lessons Learned From Obama’s Social Media Program
April 1st, 2009 by Courtney BarnesWhether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is… Continued
Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics
March 18th, 2009 by Shabbir Imber Safdar and Jason AlcornAs the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs,… Continued
Managing Challenges Associated with Digital Integration
March 11th, 2009 by Courtney BarnesDigital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued