Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued
Digital & Technology
Dare To Be Different and Get the Attention You Want
March 2nd, 2009 by PRNEWSSometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued
How to Separate Your Business and Personal Life on Facebook
February 23rd, 2009 by Shabbir Imber Safdar and Jason AlcornIf you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued
Legal PR Blog
February 23rd, 2009 by PRNEWSWinner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler’s Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of… Continued
Sustaining the Momentum
February 17th, 2009 by PRNEWSFor an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract… Continued
Selling Idea of Digital Integration to Risk-Averse Senior Execs
February 17th, 2009 by PRNEWSSenior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued
Maximizing Digital Influence
February 11th, 2009 by PRNEWSA research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense… Continued
Online Video Consumption Rises at Work
February 11th, 2009 by PRNEWSNew Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued
Social Media ROI
February 11th, 2009 by PRNEWSNot a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary… Continued
Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World
February 4th, 2009 by Mike SmithJohn Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding… Continued