Digital & Technology

Winner: Discovery Communications – Discover Your Impact Day The stated goal was to “discover your impact,” and what an impact it was. In celebration of its 25th anniversary in June 2010, Discovery Communications embarked on a… Continued

APCO Worldwide – U.S. Travel Association’s ‘Meetings Mean Business’ Campaign The meeting, event and incentive travel business hasn’t exactly been helped by the recession. To help the U.S. Travel Association take control of the story,… Continued

Winner: Kaiser Permanente – Dispatches From Haiti Following the devastating earthquake that ravaged Haiti in early 2010, a group of physicians from Kaiser Permanente traveled to the country to provide aid. As a way to track… Continued

Winner: Cisco Systems – News@Cisco SEO campaign Cisco Systems, the San Francisco-based technology company, found that its newsroom audiences were becoming more fragmented. Knowing that search was the key to driving targeted traffic, the Cisco team… Continued

Winner: SSM Health Care – Experience Exceptional: Our People SSM Health Care crafted a campaign that was low on cost, and high on innovation and results. Based on feedback from a system-wide satisfaction survey, SSM created… Continued

Idil Cakim, Senior VP of Interactive Media, GolinHarris The word on the street is that Idil Cakim is demystifying a critical but underused communications tool: word-of-mouth marketing. As senior VP of interactive media in GolinHarris’… Continued

Winner: Mom Central Consulting – ABC Brand Ambassador Campaign Both online and offline communications platforms aided in Mom Central Consulting’s effort to spread the word about ABC shows daytime shows General Hospital and The View. The… Continued

Winner: Fleishman-Hillard – @ATTSXS W 2010 Fleishman-Hillard turned to Twitter to help AT&T reach the smartphone users and high influencers attending the 2010 SXSW music festival in Austin, Texas. Using the Twitter handle @ATTSXSW, AT&T showed… Continued

Winner: Levick Strategic Communications – Supporting the Search for Morgan Harrington When college student Morgan Harrington went missing, Levick and the Harrington family turned to social networks to raise awareness and generate leads. After launching main… Continued

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.