Digital & Technology

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media. It’s possible you may be wrapped up in using your extensive social media tool kit and not thinking about ideas and conversations that are flowing in cyberspace.

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.

A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services.

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.

Major companies are taking a serious look at the security risks the use of social media can have on their success. Below we share with you the results of a study that takes a closer look at the views of top management teams.

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices:

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.