Digital & Technology

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How To…Re-Brand/Redesign a Corporate Web Site

February 2nd, 2009 by

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new… Continued

Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

January 20th, 2009 by

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued

Empirical Evidence: CSR & the Bottom Line

January 20th, 2009 by

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

Tip Sheet: New Year’s Resolution: Embrace Social Media

January 12th, 2009 by

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued

Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

January 12th, 2009 by

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued

Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

January 5th, 2009 by

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued

As Media Continues to Fragment, Communications Pros Take Note

January 5th, 2009 by

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued

Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses

December 22nd, 2008 by

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.

Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion

December 22nd, 2008 by

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued

Tip Sheet: Coalition Building in the Age of Obama

December 15th, 2008 by

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one… Continued