This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.
Stories by SHABBIR SAFDAR
Doing A/B Testing on Your Tweets, and Other Measurement Tricks
September 17th, 2009 by SHABBIR SAFDARVirilion’s Shabbir J. Imber Safdar had a one-on-one with Medical Center PR professional Susan L. Payne to bring you some insight on measurement tools that may benefit you and your company.
What Do 12,000 Petition Letters on Twitter Mean to Apple?
June 17th, 2009 by SHABBIR SAFDARLast week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement. Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just
Budgeting PR Staff Time and Online Resources
May 20th, 2009 by SHABBIR SAFDARIn recent articles for PR News Online, I’ve described the importance of measurement to your Web initiatives, and how to examine whether your social media efforts are working. Now it’s time to look at the… Continued