Digital & Technology

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued

Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture… Continued

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers.

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or… Continued

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and… Continued