Digital & Technology

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.