Digital & Technology

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.

Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.