Digital & Technology

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.

LinkedIn keeps growing and piling up successive quarters of revenue growth.

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.