Digital & Technology

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience.

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well.

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered.

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul.