Digital & Technology

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.