Digital & Technology

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.